Think globally, act now

The great and the good of world business, finance, and politics met this week in the small Swiss resort of Davos, pledging to enact change and make a real difference to how the world works. But what is so different this time? Simon Linacre reports on his first visit to the World Economic Forum, and how business schools can play a pivotal role in changing the system.


It was 50 years ago when Dr. Klaus Schwab first invited business leaders to the small mountain retreat known as Davos, and since then it has grown into THE conference at which to see and be seen. Just over 3,000 lucky individuals are invited, with even fewer gaining the “access all areas” accreditation that gets you into sessions with the likes of Donald Trump, Greta Thunberg, or Prince Charles. The whole performance is surreal, with limousines whisking delegates the shortest of distances through the traffic-clogged streets, and slightly bewildered-looking skiers and snowboarders look on.

From start to finish, there was a noticeable tension in the air. Security is high level, with airport-standard checks at hotels and conference centers and armed guards at every turn. There is also conflict around the critical issue of climate change – while President Trump declares the issue to be exaggerated, a huge sign has been carved into the snow for all those arriving by helicopter and train to see: ‘ACT ON CLIMATE’:

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Photo by Simon Linacre

There also seems to be a conflict in how to deal with climate change and other major issues facing business and management today, and these can be broadly put into two camps. One believes that compromise is the answer, and big business seems to have largely chosen this path in Davos, with everyone seeking to state their environmental credentials or how they are pursuing one of the key phrases of the event, ‘stakeholder capitalism’. An approach first espoused by Dr. Straub fully 50 years earlier at the inaugural event.

The other camp believes that the answer can only depend on change. And not just change, but radical change. An example of this was the launch of the Positive Impact Rating (PIR) in Davos, which is an attempt to rate business schools for students and by students. Over 3,000 of them were surveyed – the results can be seen at www.PositiveImpactRating.org – where 30 business schools were rated as either ‘progressing’ (Level 3) or ‘transforming’ (Level 4) in terms of societal responsibility and impact.  Many of the business school deans and business leaders present were in favor of such an approach, believing that if business schools are to have any credibility in a society where sustainable development goals (SDGs), climate change, and social responsibility play an increasingly important role, the time to change and act is now. PIR is part of a wave of organizations such as Corporate Knights, the UN Global Compact and PRME that recognize and promote progressive business and education practices that are now becoming mainstream.

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This approach is not without its critics, with some existing rating providers and business school leaders cautioning against too much change lest consistency and quality be ignored completely. These voices seem increasingly isolated and anachronistic, however, and there was a feeling that with a deadline of 2030 being set as the deadline for turning things around, business schools have to decide now whether they choose the path of compromise or change. If they are to remain relevant, it seems the latter has to be the right direction to take.

A New Year’s resolution worth keeping: Say “NO” to spam

Recent studies have shown the huge impact that spam emails from predatory journals have on academics’ workflows. Simon Linacre argues that, far from being harmless, they contribute to a wider malaise in academic life.


If I said I have a New Year’s Resolution that could save everyone who reads this blog hundreds of dollars in time and effort, as well as enrich everyone’s lives, would you be interested in joining me? There is no catch, no trick, but there is a small degree of effort involved. And it is quite simple – just open up every email unsolicited email you receive and either block it or unsubscribe. Your life will improve as a result, guaranteed.
 
But will such a straightforward, if humdrum, task really make such savings? Well, two recent studies show that the total cost to academia of spam emails is vast. Firstly, this week’s Times Higher Education (THE) reports on a new study that estimates the time wasted on opening and deleting spam emails, typically ones from predatory journals, is equal to $1.1bn – and this rises to over $2bn when all spam email is included
 
They arrive at this figure using the following methodology: take an average figure for the number of targeted spam emails academics receive each day from a number of prior studies (which is around five); estimate that each academic spends five seconds dealing with every email; assume the average academic earns $50 an hour; multiply by the number of academics in the world according to the United Nations. It may sound a bit like a back-of-a-napkin calculation, but for many academics, the number of emails and time to sift through them may seem significantly undercooked.
 
Another study published in the British Medical Journal (BMJ) looked more specifically at the impact of emails received from predatory journal publishers by career development grant awardees. This study found that academic spam emails (or ASEs) were a significant distraction for academics and that there was an urgent need to mitigate the problem. The results from a survey of grant awardees showed that almost 90% had a spam filter turned on, but around half said they received up to 10 spam emails a day, with fully 30% estimating they received between 11 and 20. 
 
Some unsolicited emails may of course be legitimate, and can be blocked, while others are a result of individuals at some stage signing up to receive emails, usually to gain access to something or when making a purchase. Emails from law-abiding sources such as these can be stopped – it just takes a little time. As can those purchases from Amazon, Gap or Ebay where we have used our work email only to suffer a permanent slew of special offers (don’t worry, we’ve all been there). In these cases, our New Year’s Resolution can indeed help cut down the time spent on email and make more time for more meaningful pursuits.
 
However, as the THE piece points out, there is very little academics can currently do to stem the tide of spam from predatory journals. All we can do is become more savvy in identifying them quickly, choose not to open them and delete straight away. And in the meantime, hope that someone invents a spam filter that genuinely screens ASEs out and doesn’t send important emails from your Dean to your ‘junk’ folder.