While the United Nations Sustainable Development Goals (SDGs) offer a framework for global communities to tackle the world’s biggest challenges, there are still huge barriers to overcome in ensuring research follows the desired path. This week, Simon Linacre reflects on the ‘push’ and ‘pull’ effects in publishing and one organization trying to refine a fragmented infrastructure.

Recently, Cabells has been able to further its commitment to pursuing the UN SDGs by signing up to the SDG Publishers Compact and sharing details of its pilot journal rating system with the Haub School of Business at Saint Joseph’s University that assesses journals in terms of their relevance to the SDGs. Part of the reason Cabells is working with the SDGs – aside from a simple belief that they are a force for good – is that they represent an opportunity to offer reward and recognition for researchers who are using their talents to in some small way make the world a better place.

The scholarly communications industry, like many others, relies on push and pull dynamics to maintain its growth trajectory. The push elements include the availability of citations and other metrics to judge performance, recognition for publishing in certain journals, and various community rewards for well-received research. On the flip side, pull elements include opportunities shared by academic publishers, a facility to record research achievements, and an opportunity to share findings globally. This is how the publishing world turns round.

This dynamic also helps to explain why potentially disruptive developments – such as Open Access or non-peer-reviewed journals and platforms – may fail to gain initial traction, and why they may require additional support in order to become embedded with academics and their mode of operations. Going back to the SDGs, we can see how their emergence could similarly be stymied by the existing power play in scholarly publishing – where are the push and pull factors guiding researchers to focus on SDG-related subjects?

I recently spoke to Stephanie Dawson, CEO at ScienceOpen, which is a discovery platform that seeks to enable academics to enhance their research in an open access environment and offer publishers ‘context building services’ to improve the impact of their outputs. ScienceOpen is very much involved with the UN SDGs, recently creating a number of content containers for SDG-related articles. By offering curative opportunities, post-publication enhancements, and article-level data services, ScienceOpen is most definitely doing its part to support a pull strategy in the industry.

Stephanie says, “We began this project working with the University College London (UCL) Library to showcase their outputs around the UN SDGs. Because we believe there needs to be broad community buy-in, we also wanted to encourage researchers globally to highlight their contributions to the Sustainable Development Goals by adding keywords and author summaries on ScienceOpen, regardless of the journal they published in and demanding publisher engagement for new works.”

And this is what Cabells is also trying to achieve – by offering new metrics that can be used to guide authors to the optimal publishing option (push) and highlighting traditionally overlooked journals with low citations as destination publications (pull), we hope we can change the conversation from ‘Is this a good journal?’ to ‘Does this research matter?’. And we think reframing the context like ScienceOpen is doing is an important first step.

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