Not Seeing the Wood for the Trees

There is much to learn from literature regarding scholarly communications, not least how to get messages across the divide to the wider public. Simon Linacre finds much food for thought in chewing over a modern classic.


Like many people, I tend to have two or three books on the go at once. This is due in part to different moods suiting different types of books, but also due to some fallacious idea that I will read them more quickly if I do so concurrently rather than one at a time. It also helps tackle larger books, and there are few larger than my recent fiction read, The Overstory by Richard Powers. A true epic intertwining several different stories that all become rooted to the conservation of redwoods in the Pacific Northwest of the US, it encompasses far more than environmental concerns. Liberty, corporate behavior, relationships and child welfare are all covered, as well as the often-blighted route taken by academic researchers.

The professor in question makes a quite literally groundbreaking discovery about how trees can communicate with each other in a forest through root systems, but as soon as she is lauded she then is put down by fellow academics pouring scorn on her ideas and effectively shunning her from her profession. It is only when her ideas are revived and proven again that she comes into her own, but not as an academic expert – rather as a rabble-rouser, polemicist, and leader of like-minded people.

One of the themes hinted at in this story is the impact debate, and how academic research or any kind of uncovered truth can possibly enable real change in the face of corporate hegemony, state bureaucracy and sheer noise created by those arguing for their individual rights to lead their lives as they see fit. The book offers a little hope among huge piles of despair, but is nevertheless an uplifting read due to the force of will exhibited from the main characters. Similarly, one can see that for those academics who raise their head above the parapet and choose impactful research over more popular or recognised research areas, the path towards individual and societal success can appear a long one.

In one telling passage in the book, one character trying to save a tree by living high in its boughs is almost blown off by a helicopter hovering over her perch. Those behind the actions of the helicopter argue they are saving livelihoods by cutting down the trees; those behind the protest say the same, but those livelihoods stretch far into the future and will be worth more than the short-term approach being adopted by the loggers. The parallels for scholarly communication are also stark, as the limited resources that have backed non-actionable research may soon switch to more actionable outcomes. It just needs all stakeholders to see the wood for the trees and move towards a much more impact-focused trail.

A New Perspective

What should a good quality journal include in its make-up – rigorous research, well-regarded editorial board, plenty of citations? But what if we challenge these assumptions and demand commitment to the UN’s Sustainable Development Goals as well? There are solutions to this challenge, and here Simon Linacre introduces the first SDG Impact Intensity™ rating from Cabells and Saint Joseph’s University.


It is said that some of the best deals are done in a secluded restaurant or in the back of a cab. For academics, perhaps the equivalent is the fringes of a conference gala dinner and in a coach back to the hotel. That’s what happened when I met Dr. David Steingard from Saint Joseph’s University (SJU) in Lisbon in late 2019, where we discussed what an appraisal of journals from the perspective of the UN’s Sustainable Development Goals (SDGs) might look like.

First trialed in March of this year, the fruits of this meeting are released today in the shape of the SDG Impact Intensity™ journal rating. This pilot study – the first full ratings are expected in early 2022 – seeks to highlight the differences between business and management journals regarded as leaders in their disciplines, and those which have focused on sustainability and related issues. The pilot consists of 100 journals rated according to their relevance – or intensity – to the UN’s 17 SDGs, determined by the relative focus they have exhibited in their article publications over the last five years. Using a sophisticated AI methodology from SJU and journals based on Cabells’ Journalytics database, journals were rated from zero to five, with six journals achieving the top rating.

Traditionally, citations and rankings have been a proxy for quality, none more so than the list of 50 journals used by the Financial Times for its FT Research rankings. However, to what extent have these journals started to reflect on research on climate change and the SDGs in recent years – a focus which should surely be a top priority for business and business schools alike?

The evidence from the SDG Impact Intensity™ journal rating is that… there has been very little focus at all. As you can see from the list of 100 journals, only two journals from the FT 50 appear in the top 50 of the list, showcasing the fact – as if there was any doubt – that sustainability journals that have typically lagged behind top business journals in terms of citations and prestige far outperform them when it comes to engagement with the SDGs and the research agenda they represent. We will view with interest the FT’s plan for a “slow hackathon” this Autumn as part of a review of their journal list.

Cabells started to investigate this area to see if there was another way to assess what value journals represented to authors looking to publish their work. What the last two years have shown is that more than a shift in perspective, there is a paradigm shift waiting to happen as the value of journals to authors moves from old-fashioned prestige to a more dynamic representation of mission-driven research. While Cabells and some publishers have backed this general shift by signing up to initiatives such as the UN Publishers Compact, much more can be done to progress the impact agenda in scholarly communications. Events such as the upcoming Higher Education Sustainability Initiative (HESI) Webinar aim to tackle the problem of aligning research programs and outcomes in publications head on. By highlighting those journals that are already focused on this alignment – and those that could do better – Cabells and SJU are hoping they can play a part in genuinely moving the dial.

Mountain to climb

As the return to university beckons for many of us, we are unfortunately reminded that many of the challenges facing scholarly communications persist. Simon Linacre assesses wider issues impacting on publication ethics as Cabells’ Predatory Reports database hits the 15,000 journal mark.


Last month saw two landmarks in my working life of the sort that makes you sit back and reflect on what you’re doing and why you’re doing it. The first was my three-year anniversary of starting work at Cabells, which have been three of the most rewarding years I have spent in my career in scholarly publishing. The second was Cabells’ Predatory Reports database reaching a total of 15,000 journals – 15,059 at the time of this post to be precise – pushed to that level by a recent surge in positive identifications of predatory journals.

What links these two milestones personally, is that the Predatory Reports database hit the 10,000 journal mark just after I started work for Cabells, and one of my first tasks in my new role was to write a press release detailing the news for interested parties (a press release for the new milestone can be accessed here). At the time, it was mind-boggling for me to think that the problem had grown so big, and I wondered how many more journals would be discovered. Would the database reach 11,000 or 12,000 journals? Would the rate of increase level off or decline? In fact, the rate of increase has been maintained, with around 150 titles being added on average by Cabells’ journal audit team every month.

While the rate of increase has been steady, it has been interspersed with sharp gains when a new publisher is uncovered and its numerous cut-and-paste journals included. As we saw in this blog post in July where almost a third of the journals added were from a single publisher, new entrants to the market (or existing operators with new identities), are still driving up numbers and as a result making it harder for researchers to find legitimate outlets for their papers to be published.

One look at some recent stories in the higher education press point to a wider malaise for academics when it comes to publication ethics more generally. There has been a spate of stories where publishers have had to retract articles from their journals because of evidence they were from paper mills, increased scrutiny of data manipulation, and concerns over gift, ghost and fake authorship.

Luckily for authors, if the threats over publication ethics have never been greater, the solutions to this problem also seem to be proliferating. In addition to databases of information such as Cabells’ Predatory Reports that can aid decision-making for academics, there are many online courses now available, as wells as new studies into how to train academics effectively in publication ethics issues. So while the numbers of predatory journals and size of the publication ethics problem seems to be increasing, the tools to deal with these challenges at least seem to be keeping pace – which is the good news we need as we head back to school.