With 2022 promising to be either ‘back to normal,’ the ‘new normal,’ or ‘near normal,’ what does ‘normal’ actually look like in scholarly communications? Simon Linacre reports from two recent business school conferences on what to expect – and what should happen – in the next 12 months.
It first hit me when I sat down on the train to London for my first conference in nearly two years. The train was on time, but there were no seat reservations operational; some people were wearing masks (as advised in the UK), but some people weren’t (it’s not now mandatory); a lot of people were attending the event, but the interesting people I wanted to meet were dialing in for their talks.
Welcome to the new normal for scholarly communications.
Comparing events now to events in 2019 is a little like comparing Christmas or other festivals to 10 or 20 years ago. They feel different and should be better, but we can’t help feeling wistful for when things seemed a little simpler. Following my experience in the last week, academic conferences will be enhanced in terms of who they can get to speak at them and the variety of talks and activities, but they may be a little less satisfying as people dial in with the inevitable technical problems, and in-person meetings are diluted by absences.
The fact that such events are impacted in this way is actually a good thing, as in part it shows a willingness for academics to bite the bullet and stay away from events due to a need to cut their carbon emissions. This topic was very much present in the two conferences I have recently attended, but in slightly different ways. At the Chartered Association of Business Schools (Chartered ABS) event in London, the issue of sustainability was prominent, with a keynote panel discussion and breakout session dedicated to the topic and how business schools should respond. Among the hand-wringing, however, there was little in the way of answers. A key point was made by one business school representative who said to help meet emissions targets the school needed to half its carbon footprint, but the school’s strategic plan was to double the number of students. With student travel responsible for almost half the school’s footprint, it was difficult to see how it could meet both growth and emissions targets.
The second event was the Global Business School Network’s GBSN Beyond annual event which had decided to remain an online event due to its international audience and Covid issues. Sustainability was also a key element in the event’s agenda, with talks on issues such as community impact and corporate human rights, all supported by a virtual reality-inspired online hub for delegates (see below).
It was at this event two years ago that the collaboration between Saint Joseph’s University and Cabells began that has resulted in the development of the SDG Impact Intensity rating. I was really pleased to share an update on the project at the conference it started at this year, along with ideas for future development, but sad I couldn’t meet people in person. However, I was also glad I wasn’t burning up resources unnecessarily just to propel me somewhere I didn’t need to be. Maybe the new normal should be ‘new normals’, as whatever we do now there are multiple, often contradictory, emotions and feelings in play.
