Current and Future Trends of the Academic Publishing Industry’s Environmental Effects

As the academic publishing industry becomes increasingly cognizant of the United Nations’ Sustainable Development Goals (SDGs) and begins to develop best practices for weaving sustainability into our operations, it’s crucial that we acknowledge the environmental effects of our industry. By reviewing those effects along with shifts in the industry, we can project—and influence—our future trajectory toward reduced environmental impact.

Current Environmental Outputs of Scholarly Communications

Anyone involved in scholarly communications knows that we’re currently in a time of rapid change and process development. Print-based academic journals are part of the commercial print sector, and researchers from HP have identified paper waste byproducts resulting from the publication production process as a primary source of its industry’s greenhouse gas emissions. However, over the last twenty years, scholarly publishing has largely shifted toward digital processing and publishing, leading to a complex set of environmental benefits and drawbacks.

Digital publishing and open access are inextricably linked concepts, and there’s much to be said both supporting and criticizing this paradigm shift’s impact on our industry. Digital publishing has massively reduced demand for print versions of materials, from the printed manuscript drafts once mailed to journal editors for evaluation to the finalized journal issues sent to journal subscribers, leading to reduced paper waste. This also results in a reduction in print material mailing/transport emissions and impacts.

These improvements, however, come at the cost of increased email and website use. Though there are doubtlessly many improvements of electronic communication compared with mail—for example, a single email requires around 1.7% of the energy of a single paper letter delivery—there are still consequences to these digital shifts. The physical components of electronics are major contributors to environmental detriment both in their manufacturing requirements and inefficient waste strategies. Data generation and use is also a large area of concern, especially as big data becomes increasingly widespread. This is especially concerning for the academic publishing industry, as big data is rapidly expanding throughout both the research sectors our industry works with and within the scholarly communications industry itself.

Future Trends

As our industry continues to evolve in pace with technological developments and growth in adjacent sectors, such as medical technology and digital publications, we’ll likely continue to see rapid shifts, both in expected and unexpected directions. Here are a few trends we expect will continue to flourish in upcoming years:

Increasing industry recognition and support for of social causes. Recently, many publishers have placed increased focus and attention on diversity and equity in publishing. Relevant industry shifts range from initiatives to improve diverse hiring practices to strategies to financially assist authors from low- and middle-income countries who may not be able to afford rapidly increasing article processing charges, with many publishers offering waivers for qualifying authors. In the last three years, sustainability has become another forefront social issue that publishers are addressing by both promoting awareness and through policy development.

Reduced in-person office presence. Though the industry’s shift toward the work-from-home model was primarily catalyzed by the COVID-19 pandemic, the trend toward remote work seems to be here to stay. This results in reduced office space requirements and, conseenergy consumption (air conditioning, lighting, technology, etc) and paper waste products.

Increased research publication focus on climate change. A literature review found that the number of climate change–focused academic journal publications increased over six-fold between 2005 and 2014; in more recent years, research has continued to grow, with the number of publications steadily growing annually since 1997. The more we support systematic, reproducible environmental research, the better we’ll understand our current crisis and opportunities to counteract climate change.

Increased burden of websites/portals. Digital publishing practices aren’t a panacea for our industry’s environmental impacts. Data and websites generate their own carbon emissions and environmental impacts, and as the industry continues shifting toward digital publishing, we must stay aware of the fact that it has its own drawbacks.

Influx in sheer number of publications requires more resources. In today’s current publishing landscape, authors are rewarded for their number of publications, not quality. This has led to a staggering increase in the number of research manuscripts published each year. Each of these publications require resource use, and as the size of our industry expands, so does our environmental impact.

How you can impact scholarly publishing’s environmental effects

If you want to become more involved in our industry’s efforts to promote sustainability, there are several ways to do so:

  1. Research and consider joining the SDG Publishers Compact Fellows. This group acts to support the UN’s Sustainable Development Goals within the publications industry by providing action tips, resources, and policy initiatives.
  2. Direct interested research staff toward the Intergovernmental Panel on Climate Change. This group has an open requests for volunteer authors to contribute on research manuscripts through a variety of roles, ranging from lead authors, review editors, chapter scientists, and expert reviewers. There are opportunities for non-researchers, too: IPCC also welcomes technical support unit volunteers, who assist with report preparation, organization, and editing.
  3. Advocate for digital publication, carbon neutrality/offset, and sustainable paper use. By acting as a sustainability champion in your workplace, you can potentially affect your employer’s practices within your team and company-wide. Sustainability initiatives tend to have a domino effect—one small action on your part could lead to industry-wide change!

SDG Publishers Compact Fellows and HESI to Hold Sustainable Solutions Summit

Immediate action is the only hope for realizing the Sustainable Development Goals (SDGs) by (or anywhere near) 2030. The SDGs are 17 interlinked targets put forth by the United Nations in 2015 as the backbone of its 2030 Agenda for Sustainable Development. According to The Sustainable Development Goals Report for 2022, the SDGs are in “grave jeopardy due to multiple, cascading, and intersecting crises. COVID-19, climate change and conflict predominate.”

Despite admittedly painting a “sobering picture,” the report stresses that the SDGs can be rescued with concentrated global effort in three crucial areas:

  • armed conflicts and the senseless loss of lives and resources that accompany them must be ended in favor of diplomacy and peace – preconditions for sustainability
  • the blueprint laid out by the SDGs must be met with urgency
  • a global economy that works for all must be created to ensure developing countries are not left behind.

Those are no small tasks and there is no denying that moving the planet forward on the path to sustainability will require coordinated worldwide action. Fortunately, the SDG roadmap is clear and as Liu Zhenmin, former Under-Secretary-General for the UN Department of Economic and Social Affairs points out in the 2022 Report, “just as the impact of crises is compounded when they are linked, so are solutions.”

We must rise higher to rescue the Sustainable Development Goals – and stay true to our promise of a world of peace, dignity and prosperity on a healthy planet.

António Guterres
Secretary-General, United Nations

The SDG Publishers Compact Fellows are working to ensure research and education are key parts of the solutions. The purpose of the Fellows is to support the “publishing industry in creating a sustainable future through action.” They do this in part by providing key tools and practical actions that different groups within the scholarly community can take to embed SDGs into research and education and forge a connection with practitioners.  

To help in this effort, researchers, authors, educators, reviewers, and editorial boards are invited to join the SDG Publishers Compact Fellows and the Higher Education Sustainability Initiative (HESI) in a Sustainable Solutions Summit next month. The virtual event will focus on the top recommended actions and trends to better align academic research, education materials, and the sharing of research findings with making the world a better place through connections to the SDGs.



SDG research output is increasing and it is clear that scholarship and science must be driving forces behind the push for the Global Goals. But to succeed, the gap between researchers and practitioners must be closed. Groups like the SDG Publishers Compact Fellows and HESI, and events like the Sustainable Solutions Summit, will be key to leveraging the power of scholarly publishing to help solve the SDGs.

Talkin’ SDGs in Charleston and The Netherlands

Last month, Cabells was lucky enough to attend two of our favorite conferences – the Charleston Library Conference, appropriately held in beautiful Charleston, South Carolina, and GBSN Beyond, the annual conference of the Global Business School Network (GBSN), this year held in The Netherlands. We were excited to attend the events not just due to the amazing locations, or to once again be together with the scholarly community (something we have sorely missed), but also for the chance to spread the word on a project we are passionate about – helping publishers, researchers, educators, and practitioners work together to achieve the United Nations (UN) Sustainable Development Goals (SDGs).

The SDGs are 17 interconnected goals covering a wide range of environmental, social, and economic issues which represent a universal call to action for building a more sustainable planet by 2030. We have previously covered (here and here) our work to connect SDG-focused research to practitioners, and on the continued progress (here) of our collaboration with Dr. David Steingard and his team from Saint Joseph’s University’s Haub School of Business, to develop the SDG Impact IntensityTM (SDGII) journal rating, a publisher-neutral, AI-driven academic rating system assessing scholarly impact on the SDGs.

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Our first stop was the Charleston Library Conference, where our project manager, Clarice Martel, took part in an outstanding panel to present, “Sustainability, Open Science, and Scholarly Communications.” The session discussed ways that the scientific community, publishers, and librarians can drive change and wider societal outreach through open science policies and by embracing SDGs as a key topic in research impact, mission, and practice. Clarice was joined on the panel by Robin Kear, Liaison Librarian at the University of Pittsburgh, Lucy Frisch, Director of Content Marketing Strategy at Springer Nature, and Laura Helmuth, who is the editor in chief of Scientific American.

Clarice, Lucy, Robin, and Laura at the Charleston Library Conference.

Having a panel comprised of knowledgeable and passionate stakeholders from all corners of scholarly communication was key in creating a comprehensive and action-inspiring session. Themes that ran through each part of the presentation were the vital importance of advocating for open access (OA) research, further development of OA-focused resources and related initiatives, and the importance of supporting education and action plans around SDGs and other sustainability-focused science.

Clarice presenting at the Charleston Library Conference

Clarice highlighted Cabells work with the Higher Education Sustainability Initiative (HESI), an open partnership between several UN entities and the higher education community. HESI aims to create an interface between higher education, science, and policy-making by supporting sustainable development, convening multi-stakeholder discussions and action, and sharing best practices. Stressing the importance of establishing and adhering to best practices and driving action around SDGs, Clarice also discussed our work as part of the SDG Publishers Compact Fellows group, focusing on action tips to put research into practice.

A few days later, on the other side of the Atlantic Ocean, Dr. Julia Neufeind, journal metric scientist at Cabells, joined forces with Dr. Steingard to present, “Measuring the Relevance of Academic Research in Terms of the SDGs” at GBSN Beyond. The session touched on several crucial issues in need of attention and action, such as the paucity of articles published (only 2.8% as of December 2021) in ‘top-tier’ journals that address SDGs and related research, and the need to transform from ‘quality’ to ‘impact’ when assessing academic publications.

Jula and David presenting at GBSN Beyond in The Netherlands

That’s where the SDGII comes in, as a tool for measuring and reporting faculty impact on the SDGs through published research. Julia and David were excited to present our work so far in developing and promoting the SDGII, and to update attendees on the progress of schools participating in our pilot program. We think the SDGII can play a crucial role in helping to achieve the GBSN’s vision of “enabling business schools to profoundly impact sustainable development worldwide—through education, research, and community engagement,” which is a goal we share.

We are committed to further developing the SDGII and will continue our efforts to encourage all areas of science to share in incentivizing researchers to perform work that addresses the SDGs, and to highlight journals that recognize and prioritize these global challenges.

Measuring Sustainability Research Impact

Cabells was excited and honored to have the opportunity to take part in the EduData Summit (EDS), which took place at the United Nations in New York City in June. The EDS is the “world’s premium forum for data-driven educators – a platform for strategists, data scientists, CIOs and other dataheads to discuss and share best practices at the intersection of big data, predictive analytics, learning analytics, and education.”

The theme of this year’s Summit was “The Virtuous Circle: Sustainable and inclusive life-long learning through EduData” and sessions focused on topics such as access to education, continued and distance education, innovation in data science and AI, and sustainability.

Cabells CTO Lucas Toutloff was joined by Rachel Martin, Global Sustainability Director at Elsevier, and David Steingard from Saint Joseph’s University’s Haub School of Business for the virtual presentation “Industry-University Collaboration for Impact with the UN SDGs.” The panel discussed the importance of connecting research and science to the United Nations Sustainable Development Goals (SDGs) widely, and more specifically, bridging the gap between researchers and practitioners. The SDGs are 17 interconnected goals spanning a large set of environmental, social, and economic topics and represent a universal call to action for building a more sustainable planet by 2030.  

“Industry-University Collaboration for Impact with the UN SDGs” presented at the EduData Summit at the United Nations, June 2022

Scholarly publishing can steer research and innovation toward the SDGs if we specifically and collectively shift the focus to address these crucial objectives and solutions. Researchers must lead the way by providing solutions for practitioners to put into action. Cabells, as one of the first U.S. organizations and non-primary publishers globally to be awarded membership to the SDG Publishers Compact, along with having the privilege of being part of the Compact’s Fellows Group, is fully invested in helping to leverage the power of scholarly publishing to achieve the SDGs.

The SDG Publisher’s Compact and Fellows Group

The SDG Publisher’s Compact’s core mission is to create practical and actionable recommendations for stakeholders in every corner of academic research – publishers, editors and reviewers, researchers and students, authors and librarians – for how they can have the SDGs at the forefront of their research agenda so we can collectively bridge the gap between researchers and practice.

The goal of the Compact Fellows Group is to encourage all areas of the ecosystem to share in incentivizing researchers to perform work that supports and addresses the SDG and help smooth the transition from research to practice. The Fellows Group has created specific best practices and recommendations for each sector that can be acted upon immediately to drive research into the hands of practitioners. The goal is to incentivize research that is driving innovation to address the SDGs which means we need to have ways to parse through, discover, and measure this research, because “what gets measured gets done.”

A major component in this process is establishing a broad spectrum of reporting and insights to drive incentives and measures of impactful research to gauge how an institution, individual researcher, or journal is performing in terms of SDGs. SDG Publisher’s Compact members have a responsibility to drive research to action and impact and devise ways to measure its effectiveness, reward those who conduct and publish impactful research in impactful journals, and continue to encourage those who don’t.

The SDG Impact Intensity Journal Rating

Toward this end, and in the spirit of SDG 17 “Partnerships for the Goals,” we are working with SJU on a publisher-neutral, AI-driven academic journals rating system assessing scholarly impact on the SDGs, called the SDG Impact IntensityTM (SDGII) journal rating. Data, scholarship, and science will be the driving forces for meeting the 2030 goal and as SDG research output is increasing, funders, universities, and commercial and not-for-profit organizations need to know money, time, and research is being well spent and having an impact.

We have discussed (here and here) our commitment to doing our part to advance progress on meeting the SDGs and, ultimately, the 2030 Agenda. Our work with Professor Steingard and his team from SJU in developing the SDGII to help business schools determine the impact their research is having on society by addressing global crises has been some of our most rewarding work. Working within the business school ecosystem, we’re examining how the SDGs can inspire a transformation from quality to impact in business by looking at journals in terms of their alignment and taxonomy connection to the SDGs.

The top 50 business school journals (according to Financial Times in 2016) were examined by the United Nations PRME group and it was discovered that only 2.8% of articles published in ‘top-tier’ journals address challenges such as poverty, climate change, clean energy, water, equality, etc. This is a problem that continues today, many of the same journals are still among the top in business journal rankings and they are not championing and featuring impactful research to any meaningful and impactful degree.

Cabells and SJU are trying to address this problem through the SDGII by shifting the philosophy on what “counts” when looking at business journals and noting which publications are driving impact with respect to the SDGs. We are working to integrate, promote, and ultimately change the benchmarks of what matters in academic output and the data that drives decision-making.

To continue to promote this initiative and encourage the shift from quality to impact, we were thrilled to have the opportunity to discuss our progress at the AACSB’s International Conference and Annual Meeting (ICAM), in April in New Orleans.

Sustainability is the crisis of our generation, and sustainability‑mindedness has been an important point in academic research. The SDGII is designed to give stakeholders on every level the ability to measure what they’re doing and to serve as a cross‑motivational tool to drive the industry forward on issues of sustainability. As mentioned earlier, when it comes to incentives, what gets measured gets done. The traditional metrics of evaluating the quality of research journals focus mainly on citation intensity which evaluates journals based on how much they are used and cited. While this makes sense on some level, research must be read to have an impact after all, it’s missing the mark by not considering, and measuring, impact on SDGs.

The SDGII is an alternative, complementary metric that will evaluate a journals SDG research and output through artificial intelligence and machine learning and build a profile for the publication to demonstrate its impact on these issues. Rather than throw out the traditional approach of evaluating quality and value of a journal, we are seeking to build on the foundation that good journals have in terms of things like scholarly rigor, audience, citations, and rankings. We want to move the needle to highlight research and journals that address the SDGs and the SDGII will help business schools demonstrate how their research is achieving societal impact and meeting the Global Goals.

“Building a More Connected Scholarly Community” at #SSP2022

The theme of the Society for Scholarly Publishing’s (SSP) 44th Annual Meeting, which kicks off today and runs through Friday, is “Building a More Connected Scholarly Community.” It has been (and has felt like) a long, COVID-‘inspired’ two years’ worth of remote work, Zoom meetings, and virtual conferences. While not fully out of the woods yet (will we ever be?), 2022 has afforded the scholarly community the opportunity to get back to in-person gatherings to reconnect with old friends and establish ties with new ones. The chance to meet with so many friends and colleagues face-to-face might have been taken for granted in year’s past, but that is no longer the case.

For our part, Cabells has jumped into the reinvigorated 2022 conference season with both feet, with stops in Arlington, VA for the PRME Biennial Meeting at George Mason University, New Orleans, LA for the AACSB’s ICAM, New Orleans, LA again for our first visit to the Medical Library Association’s annual conference, and now on to Chicago for one of our favorite annual gatherings with SSP.   

As if being back together in person wasn’t enough to get us psyched for SSP, we have more to look forward to in Chicago. In addition to proudly serving as Diamond Sponsors of this year’s meeting, we are also honored to be receiving a certificate of gratitude for our support of the SSP’s Generations Fund, which provides sustainable funding for SSP’s Fellowship, Mentoring, and Diversity, Equity, and Inclusion programs. Like the SSP, we believe that a community is only as strong as its leaders, and we stand behind their commitment to supporting and developing an inclusive next generation of difference-makers.

The capper to SSP 2022 for us will be when our CTO, Lucas Toutloff, takes part in an exciting panel on Thursday for Session 4F, “Open Science and SDGs: Harnessing Open Science to Address Global Issues.” As signatories and Fellows of the SDG Publishers Compact, Cabells is driven to champion the UN’s SDGs and promote dynamic, mission-driven research and journals. This session will examine ways that the scientific community and journalism can drive change and wider societal outreach through open science policies and by embracing SDGs as a key topic in research impact.

Lucas, along with Dr. David Steingard from Saint Joseph’s University (with whom we’ve developed the SDGII™ journal rating metric), Dr. Laura Helmuth, Editor in Chief of Scientific American, and Paul Perrin from the University of Notre Dame, will discuss case studies around the current state of open science, open science policy, and the practical ways that open science is impacting the SDG program. Also, and key to Cabells’ mission, the panel will explore a method for operationalizing SDG-mindedness as a tool for measuring both research impact and potential.

Check out the full 2022 program here and or find out more about the annual meeting here. We hope to see you in Chicago!

SDGs and the Higher Education Sustainability Initiative: The Way Forward


The 17 integrated UN Sustainable Development Goals (SDGs) are a global call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity. Research and higher education will play vital roles in society’s march toward achieving the SDGs by the end of the decade and in building a sustainable future by providing current and future stakeholders with the knowledge, skills, and ethos to make informed and effective decisions to this end.

The Higher Education Sustainability Initiative (HESI) is a partnership that gathers over two dozen UN agency members and Higher Education Sustainability Networks. The Initiative tackles the most crucial challenges of our time by redesigning higher education to provide leadership on education for sustainable development, spearheading efforts to ‘green’ campuses, and supporting sustainable efforts in communities, while also ensuring the quality of education, equity, and gender equality.

Initiated in 2012 leading up to the Rio+20 conference, and bolstered with support of the United Nations, HESI provides higher education institutions with a vibrant confluence of higher education, science, and policymaking by enhancing awareness of higher education’s role in supporting sustainable development, facilitating multi-stakeholder discussions and action, and sharing best practices. The Initiative emphasizes the crucial role that higher education plays in educating the current and next generation of leaders, propelling the research agenda for public and private sectors, and helping to shape the path of national economies.

HESI also aims to directly address the problem of aligning research programs and outcomes in scholarly publications. By highlighting those journals that are already focused on this alignment – and those that could do better – Cabells and Saint Joseph’s University are hoping to play a big part in facilitating this process.

One of the overall goals of Cabells is to optimize decision making for both researchers and institutions. The SDGs are becoming increasingly important to these groups, and we strive to support them in enhancing the impact of the work they’re doing. One way we’ve been able to do this is through our collaboration with Saint Joseph’s University and Dr. David Steingard, developers of the SDG Dashboard at Saint Joseph’s University, to create a new metric called the SDG Impact Intensity™ (SDGII) journal rating. The SDGII seeks to contextualize and understand the relevance of academic research in terms of the SDGs. Climate change, sustainability, and equity are among the most powerful forces for change in society, and yet they are ignored by traditional citation-based metrics.

The SDG Impact Intensity uses a sophisticated AI methodology from SJU to look at article output in journals from Cabells’ Journalytics database and gives those journals a ranking determined by the relative focus they have exhibited in their article publications over the last five years with respect to the SDGs. The SDGII provides a rating of up to five ‘SDG wheels’ to summarize the SDG relevance of articles published over a five-year period (2016-2020).

As previously discussed in The Source, the SDGII show that journals well-known for perceived academic quality in business and management performed badly when assessed for SDG relevance, while journals focused on sustainability issues performed much better.

We believe our work with SJU and Dr. Steingard will be a key collaboration within the industry and its work on the SDGs, and we’ve joined the SDG Publishers Compact (Cabells was proud to be named the Compact’s member of the month for December 2021) to help further this partnership and the pursuit of the SDGs. In the coming months, Cabells and Dr. Steingard will be on hand at the upcoming PRME, AACSB, and SSP annual meetings to discuss a new iteration of the metric and lead discussions on how impact-focused metrics can support a progressive publication agenda. Greater than a change in perspective, there is an ongoing paradigm shift occurring as the value of journals moves past ideas of quality based largely on citations, reputation lists, and prestige, to impact and mission-driven research outputs.

2022: Year of the SDGs?

As a New Year year begins, Cabells would first like to wish everyone a Happy New Year, and kick 2022 off with some reflections on what could be the hottest trend in scholarly communications this year: the United Nations Sustainable Development Goals (SDGs). Simon Linacre shares an update on this fast-moving area and surveys the runners and riders in a new digital arms race.


In 2012, the New York Times famously declared that year was the ‘Year of the MOOC’. Remember them? These ‘massive online open courses’ were going to disrupt higher education forever and lay waste to inefficient university programs. The truth was rather more mundane – while they proved a boon for lifelong learners and some who couldn’t afford college, and the lasting value was probably enabling a much better response from universities to the COVID-19 pandemic than previously envisaged as the whole world moved online for a few months.

So, it is not without trepidation that a decade later we are calling 2022 the Year of the SDGs. Like the MOOC, this acronym may be surpassed by events and a general withering lack of interest from the general public. However, there is some evidence to suggest that this could be the breakthrough year for SDGs and scholarly communications. Firstly, there are the goals themselves – the 17 aims are timebound to be achieved by 2030, and as every year goes by the urgency grows. This was reflected in the pledges made at COP26 in Glasgow in November, as wells as sustained coverage by global media linking freak weather events and policy decision-making to overarching sustainability imperatives.

Secondly, interest in the SDGs by publishers is undoubtedly growing. In addition to the numerous projects and initiatives by publishers linked to SDG themes, there are now 165 members of the SDG Publishers Compact committing to the promotion of the SDGs in their activities as well as a measure of internal adoption. For our part, Cabells was the Compact’s member of the month for December 2021 – here is a video explaining why we chose to join the initiative:

Thirdly, not only are publishers becoming more involved in the SDGs, but so is the content they publish. Just in the last few weeks, two major papers have been made public regarding the SDGs and the extent to which articles relate to them. Understanding these links is becoming more and more valuable – funders, universities, research offices, practitioners, and policymakers all want to understand what content is engaging with the SDGs to optimize decision-making to maximize the impact of research being funded and conducted. As with citations, what comes with this is not just the value of that impact but being able to count it as well.

In their paper ‘SDGs: A Responsible Research Assessment Tool toward Impactful Business Research’ (Rodenburg et al, 2021), the authors look at the relevance – or rather lack of relevance – the 50 journals used by the Financial Times for their business school rankings has regarding the SDGs. In a similar vein to Cabells and Saint Joseph’s University own research in this area, the authors want to highlight what can often be a yawning gap between the traditional notion of quality, and a more modern perspective of relevancy, impact and utility.

But are these quantitative approaches valid? As with the numerous criticisms of using citations as proxies for quality, there will be similar difficulties in equating simple mentions of the SDGs in articles to actual engagement and real-world impact. This and other concerns are methodically highlighted in a paper posted in the arXiv repository by industry expert Philip Purnell in his paper ‘A comparison of different methods of identifying publications related to the United Nations Sustainable Development Goals: Case Study of SDG 13 – Climate Action’ (Purnell n.d.). The paper looks at four major new approaches to wholesale rendering of SDG engagement across large swathes of article content, and in so doing identifies that no one service can encapsulate such engagement, and there is relatively little overlap between them either.

Just because 2022 is set to be the ‘Year of the SDGs’ for the scholarly communications industry, that doesn’t mean it has a clear path forward. There is a range of competing interests and systems at play which could go in any one direction. However, visit any publishing conference this year – real or virtual – and the SDGs and how to interact with them will undoubtedly by one of the main topics of conversation. And when we remember what the SDGs are actually for, this isn’t a bad thing at all.

The New Normal?

With 2022 promising to be either ‘back to normal,’ the ‘new normal,’ or ‘near normal,’ what does ‘normal’ actually look like in scholarly communications? Simon Linacre reports from two recent business school conferences on what to expect – and what should happen – in the next 12 months.


It first hit me when I sat down on the train to London for my first conference in nearly two years. The train was on time, but there were no seat reservations operational; some people were wearing masks (as advised in the UK), but some people weren’t (it’s not now mandatory); a lot of people were attending the event, but the interesting people I wanted to meet were dialing in for their talks.

Welcome to the new normal for scholarly communications.

Comparing events now to events in 2019 is a little like comparing Christmas or other festivals to 10 or 20 years ago. They feel different and should be better, but we can’t help feeling wistful for when things seemed a little simpler. Following my experience in the last week, academic conferences will be enhanced in terms of who they can get to speak at them and the variety of talks and activities, but they may be a little less satisfying as people dial in with the inevitable technical problems, and in-person meetings are diluted by absences.

The fact that such events are impacted in this way is actually a good thing, as in part it shows a willingness for academics to bite the bullet and stay away from events due to a need to cut their carbon emissions. This topic was very much present in the two conferences I have recently attended, but in slightly different ways. At the Chartered Association of Business Schools (Chartered ABS) event in London, the issue of sustainability was prominent, with a keynote panel discussion and breakout session dedicated to the topic and how business schools should respond. Among the hand-wringing, however, there was little in the way of answers. A key point was made by one business school representative who said to help meet emissions targets the school needed to half its carbon footprint, but the school’s strategic plan was to double the number of students. With student travel responsible for almost half the school’s footprint, it was difficult to see how it could meet both growth and emissions targets.

The second event was the Global Business School Network’s GBSN Beyond annual event which had decided to remain an online event due to its international audience and Covid issues. Sustainability was also a key element in the event’s agenda, with talks on issues such as community impact and corporate human rights, all supported by a virtual reality-inspired online hub for delegates (see below).

It was at this event two years ago that the collaboration between Saint Joseph’s University and Cabells began that has resulted in the development of the SDG Impact Intensity rating. I was really pleased to share an update on the project at the conference it started at this year, along with ideas for future development, but sad I couldn’t meet people in person. However, I was also glad I wasn’t burning up resources unnecessarily just to propel me somewhere I didn’t need to be. Maybe the new normal should be ‘new normals’, as whatever we do now there are multiple, often contradictory, emotions and feelings in play.

What really counts for rankings?

University and business school rankings have induced hate and ridicule in equal measure since they were first developed, and yet we are told enjoy huge popularity with students. Simon Linacre looks at how the status quo could change thanks in part to some rankings’ own shortcomings.


In a story earlier this month in Times Higher Education (THE), it was reported that the status of a university vis-à-vis sustainability was now the primary consideration for international students, ahead of academic reputation, location, job prospects and even accessibility for Uber Eats deliveries – OK, maybe not the last one. But for those who think students should place such considerations at the top of their lists, this was indeed one of those rare things in higher ed in recent times: a good news story.

But how do students choose such a university? Amazingly, THE produced a ranking just a week later providing students with, you guessed it, a ranking of universities based on their sustainability credentials. Aligned with the UN’s now-ubiquitous Sustainability Development Goals (SDGs), the ranking is now well-established and this year proclaimed the University of Manchester in the UK as the number one university that had the highest impact ranking across all 17 SDGs, although it was somewhat of an outlier for the UK, with four of the top ten universities based in Australia.

Cynics may point out that such rankings have become an essential part of the marketing mix for outfits such as THE, the Financial Times and QS. Indeed the latter has faced allegations this week over possible conflicts of interest between its consulting arm and its rankings with regard to universities in Russia – a charge which QS denies. However, perhaps most concerning is the imbalance that has always existed between the importance placed on rankings by institutions and the transparency and/or relevance of the rankings themselves. A perpetual case of the tail wagging the dog.

Take, for instance, the list of 50 journals used by the Financial Times as the basis for one of its numerous criteria for assessing business schools for its annual rankings. The list is currently under review after not changing since 2016, and then it only added 5 journals from the 45 it used prior to that date, which was itself an upgrade from 40 used in the 2000s. In other words, despite the massive changes seen in business and business education – from Enron to the global financial crisis to globalisation to the COVID pandemic – there has been barely any change in the journals used to assess publications from business schools to determine whether they are high quality.

The FT’s Global Education Editor Andrew Jack was questioned about the relevance of the FT50 and the rankings in general in Davos in 2020, and answered that to change the criteria would endanger the comparability of the rankings. This intransigence by the FT and other actors in higher education and scholarly communications was in part the motivation behind Cabells’ pilot study with the Haub School of Business at St Joseph’s University in the US to create a new rating based on journals’ output intensity in terms of the SDGs. Maintaining the status quo also reinforces paradigms and restricts diversity, marginalizing those in vulnerable and alternative environments.

If students and authors want information on SDGs and sustainability to make their education choices, it is beholden on the industry to try and supply it in as many ways as possible. And not to worry about how well the numbers stack up compared to a world we left behind a long time ago. A world that some agencies seem to want to cling on to despite evident shortcomings.

Opening up the SDGs

While the United Nations Sustainable Development Goals (SDGs) offer a framework for global communities to tackle the world’s biggest challenges, there are still huge barriers to overcome in ensuring research follows the desired path. This week, Simon Linacre reflects on the ‘push’ and ‘pull’ effects in publishing and one organization trying to refine a fragmented infrastructure.

Recently, Cabells has been able to further its commitment to pursuing the UN SDGs by signing up to the SDG Publishers Compact and sharing details of its pilot journal rating system with the Haub School of Business at Saint Joseph’s University that assesses journals in terms of their relevance to the SDGs. Part of the reason Cabells is working with the SDGs – aside from a simple belief that they are a force for good – is that they represent an opportunity to offer reward and recognition for researchers who are using their talents to in some small way make the world a better place.

The scholarly communications industry, like many others, relies on push and pull dynamics to maintain its growth trajectory. The push elements include the availability of citations and other metrics to judge performance, recognition for publishing in certain journals, and various community rewards for well-received research. On the flip side, pull elements include opportunities shared by academic publishers, a facility to record research achievements, and an opportunity to share findings globally. This is how the publishing world turns round.

This dynamic also helps to explain why potentially disruptive developments – such as Open Access or non-peer-reviewed journals and platforms – may fail to gain initial traction, and why they may require additional support in order to become embedded with academics and their mode of operations. Going back to the SDGs, we can see how their emergence could similarly be stymied by the existing power play in scholarly publishing – where are the push and pull factors guiding researchers to focus on SDG-related subjects?

I recently spoke to Stephanie Dawson, CEO at ScienceOpen, which is a discovery platform that seeks to enable academics to enhance their research in an open access environment and offer publishers ‘context building services’ to improve the impact of their outputs. ScienceOpen is very much involved with the UN SDGs, recently creating a number of content containers for SDG-related articles. By offering curative opportunities, post-publication enhancements, and article-level data services, ScienceOpen is most definitely doing its part to support a pull strategy in the industry.

Stephanie says, “We began this project working with the University College London (UCL) Library to showcase their outputs around the UN SDGs. Because we believe there needs to be broad community buy-in, we also wanted to encourage researchers globally to highlight their contributions to the Sustainable Development Goals by adding keywords and author summaries on ScienceOpen, regardless of the journal they published in and demanding publisher engagement for new works.”

And this is what Cabells is also trying to achieve – by offering new metrics that can be used to guide authors to the optimal publishing option (push) and highlighting traditionally overlooked journals with low citations as destination publications (pull), we hope we can change the conversation from ‘Is this a good journal?’ to ‘Does this research matter?’. And we think reframing the context like ScienceOpen is doing is an important first step.