What really counts for rankings?

University and business school rankings have induced hate and ridicule in equal measure since they were first developed, and yet we are told enjoy huge popularity with students. Simon Linacre looks at how the status quo could change thanks in part to some rankings’ own shortcomings.


In a story earlier this month in Times Higher Education (THE), it was reported that the status of a university vis-à-vis sustainability was now the primary consideration for international students, ahead of academic reputation, location, job prospects and even accessibility for Uber Eats deliveries – OK, maybe not the last one. But for those who think students should place such considerations at the top of their lists, this was indeed one of those rare things in higher ed in recent times: a good news story.

But how do students choose such a university? Amazingly, THE produced a ranking just a week later providing students with, you guessed it, a ranking of universities based on their sustainability credentials. Aligned with the UN’s now-ubiquitous Sustainability Development Goals (SDGs), the ranking is now well-established and this year proclaimed the University of Manchester in the UK as the number one university that had the highest impact ranking across all 17 SDGs, although it was somewhat of an outlier for the UK, with four of the top ten universities based in Australia.

Cynics may point out that such rankings have become an essential part of the marketing mix for outfits such as THE, the Financial Times and QS. Indeed the latter has faced allegations this week over possible conflicts of interest between its consulting arm and its rankings with regard to universities in Russia – a charge which QS denies. However, perhaps most concerning is the imbalance that has always existed between the importance placed on rankings by institutions and the transparency and/or relevance of the rankings themselves. A perpetual case of the tail wagging the dog.

Take, for instance, the list of 50 journals used by the Financial Times as the basis for one of its numerous criteria for assessing business schools for its annual rankings. The list is currently under review after not changing since 2016, and then it only added 5 journals from the 45 it used prior to that date, which was itself an upgrade from 40 used in the 2000s. In other words, despite the massive changes seen in business and business education – from Enron to the global financial crisis to globalisation to the COVID pandemic – there has been barely any change in the journals used to assess publications from business schools to determine whether they are high quality.

The FT’s Global Education Editor Andrew Jack was questioned about the relevance of the FT50 and the rankings in general in Davos in 2020, and answered that to change the criteria would endanger the comparability of the rankings. This intransigence by the FT and other actors in higher education and scholarly communications was in part the motivation behind Cabells’ pilot study with the Haub School of Business at St Joseph’s University in the US to create a new rating based on journals’ output intensity in terms of the SDGs. Maintaining the status quo also reinforces paradigms and restricts diversity, marginalizing those in vulnerable and alternative environments.

If students and authors want information on SDGs and sustainability to make their education choices, it is beholden on the industry to try and supply it in as many ways as possible. And not to worry about how well the numbers stack up compared to a world we left behind a long time ago. A world that some agencies seem to want to cling on to despite evident shortcomings.

Opening up the SDGs

While the United Nations Sustainable Development Goals (SDGs) offer a framework for global communities to tackle the world’s biggest challenges, there are still huge barriers to overcome in ensuring research follows the desired path. This week, Simon Linacre reflects on the ‘push’ and ‘pull’ effects in publishing and one organization trying to refine a fragmented infrastructure.

Recently, Cabells has been able to further its commitment to pursuing the UN SDGs by signing up to the SDG Publishers Compact and sharing details of its pilot journal rating system with the Haub School of Business at Saint Joseph’s University that assesses journals in terms of their relevance to the SDGs. Part of the reason Cabells is working with the SDGs – aside from a simple belief that they are a force for good – is that they represent an opportunity to offer reward and recognition for researchers who are using their talents to in some small way make the world a better place.

The scholarly communications industry, like many others, relies on push and pull dynamics to maintain its growth trajectory. The push elements include the availability of citations and other metrics to judge performance, recognition for publishing in certain journals, and various community rewards for well-received research. On the flip side, pull elements include opportunities shared by academic publishers, a facility to record research achievements, and an opportunity to share findings globally. This is how the publishing world turns round.

This dynamic also helps to explain why potentially disruptive developments – such as Open Access or non-peer-reviewed journals and platforms – may fail to gain initial traction, and why they may require additional support in order to become embedded with academics and their mode of operations. Going back to the SDGs, we can see how their emergence could similarly be stymied by the existing power play in scholarly publishing – where are the push and pull factors guiding researchers to focus on SDG-related subjects?

I recently spoke to Stephanie Dawson, CEO at ScienceOpen, which is a discovery platform that seeks to enable academics to enhance their research in an open access environment and offer publishers ‘context building services’ to improve the impact of their outputs. ScienceOpen is very much involved with the UN SDGs, recently creating a number of content containers for SDG-related articles. By offering curative opportunities, post-publication enhancements, and article-level data services, ScienceOpen is most definitely doing its part to support a pull strategy in the industry.

Stephanie says, “We began this project working with the University College London (UCL) Library to showcase their outputs around the UN SDGs. Because we believe there needs to be broad community buy-in, we also wanted to encourage researchers globally to highlight their contributions to the Sustainable Development Goals by adding keywords and author summaries on ScienceOpen, regardless of the journal they published in and demanding publisher engagement for new works.”

And this is what Cabells is also trying to achieve – by offering new metrics that can be used to guide authors to the optimal publishing option (push) and highlighting traditionally overlooked journals with low citations as destination publications (pull), we hope we can change the conversation from ‘Is this a good journal?’ to ‘Does this research matter?’. And we think reframing the context like ScienceOpen is doing is an important first step.

Cabells launches new SDG Impact Intensity™ journal rating system in partnership with Saint Joseph’s University’s Haub School of Business

Following hot on the heels of Cabells’ inclusion in the United Nations SDG Publishers Compact, we are also announcing an exclusive partnership with Saint Joseph’s University (SJU) for a new metric assessing journals and their engagement with the UN’s Sustainable Development Goals (SDGs). Simon Linacre explains the origins of the collaboration and how the new metric could help researchers, funders, and universities alike.

If you can remember way back to the halcyon days when we went to academic conferences, you will remember one of the many benefits we enjoyed was to meet a kindred spirit, someone who shared your thoughts and ideas and looked forward to seeing again at another event. These international friendships also had the benefit of enabling you to develop something meaningful with your work, and went some way to justifying the time and expense the trips often entailed.

I was lucky enough to have one such encounter at the GBSN annual conference in Lisbon, Portugal at the end of 2019 when I met professor David Steingard from Saint Joseph’s University in the US. He was at the event to present some of the work he had been doing at SJU on its SDG Dashboard – an interactive visualization and data analytics tool demonstrating how university programmes align with the 17 SDGs. At the gala dinner I sought Dr. Steingard out and asked him something that had been buzzing inside my head ever since I heard him speak:

What if we applied your SDG reporting methodology to journals?

An animated conversation then followed, which continued on the bus home to the hotel, at the conference the next day and ultimately to the lobby of a swanky hotel in Davos (there are no other kinds of hotels there, to be honest) a year ago. From then on, small teams at SJU and Cabells have been working on a methodology for analysing and assessing the extent to which a journal has engaged with the UN’s SDGs through the articles it has published over time. This has resulted in the new metric we are releasing shortly – SDG Impact Intensity™ – the first academic journal rating system for evaluating how journals contribute to positively impacting the SDGs.

Using data collated from Cabells’ Journalytics database and running it through SJU’s AI-based methodology for identifying SDG relevance, SDG Impact Intensityprovides a rating of up to three ‘SDG rings’ to summarise the SDG relevance of articles published in the journals over a five-year period (2016-2020). For the first pilot phase of development, we chose 50 of the most storied business and management journals used for the Financial Times Global MBA ranking as well as 50 of the most dynamic journals from Cabells’ Journalytics database focused on sustainability, ethics, public policy and environmental management.

It may come as no surprise to learn that the so-called top journals lagged way behind their counterparts when it came to their levels of SDG focus. For example, none of the top 26 journals in the pilot phase are from the FT50, and only four of the top ten are from the world’s five biggest academic publishers. In contrast, the journals traditionally ranked at the very top of management journal rankings from the past 50 years in disciplines such as marketing, accounting, finance and management languish at bottom of the pilot phase ratings. While these results are hardly surprising, it perhaps shows that while governments, funders and society as a whole have started to embrace the SDGs, this has yet to filter through to what has been published in journals traditionally regarded as high impact. There has long been criticism that such titles have been favoured by business school management structures over more innovative, real-world relevant journals, and this very much seems to be borne out by the results of Cabells’ research with SJU. The very notion of what academic journal “quality” means is fundamentally challenged in light of considering how journals can make an ”impact” through engaging the SDGs.

Cabells and SJU are hoping to further their partnership and broaden their coverage of journals to enable more researchers and other interested parties to understand the type of research their target journals are publishing. With more information and greater understanding of the SDGs at hand, it is to be hoped we see a move away from a narrow, single-focus on traditional quality metrics towards a broader encouragement of research and publication that generates a positive impact on bettering the human condition and environmentally sustaining the Earth as detailed in the SDGs. In turn, we should see academia and scholarly communications play their part in ensuring the UN’s 2030 Agenda for Sustainable Development moves forward that much quicker.

Cabells becomes a member of United Nations SDG Publishers Compact

Cabells is proud to announce its acceptance as a full member of the United Nations SDG Publishers Compact, becoming one of the first U.S. organizations and non-primary publishers globally to be awarded membership. Cabells joined the initiative as part of its ongoing commitment to support research and publications focused on sustainable solutions.

The SDG Publisher Compact was launched at the end of 2020 as a way to stimulate action among the scholarly communications community. It was launched in collaboration with the International Publishers Association (IPA) with the aim of speeding up progress towards the UN’s 17 Sustainable Development Goals (SDGs) by 2030.

As a signatory of the Publishers Compact, Cabells commits to developing sustainable practices and playing a key role in its networks and communities as a champion of the SDGs during what is becoming known as the ‘Decade of Action‘ from 2020–2030. As such, Cabells is developing a number of solutions designed to help identify SDG-relevant journals and research for authors, librarians, funders, and other research-focused organizations.

Cabells’ Director of International Marketing & Development, Simon Linacre, said: “The UN SDGs have already done a remarkable job in directing funding and research to the most important questions facing our planet at this time. Becoming part of the UN SDG Publishers Compact will inspire Cabells into further playing our part in meeting these grand challenges.”

For more information, visit www.cabells.com or read the UN’s original press release.

Think globally, act now

The great and the good of world business, finance, and politics met this week in the small Swiss resort of Davos, pledging to enact change and make a real difference to how the world works. But what is so different this time? Simon Linacre reports on his first visit to the World Economic Forum, and how business schools can play a pivotal role in changing the system.


It was 50 years ago when Dr. Klaus Schwab first invited business leaders to the small mountain retreat known as Davos, and since then it has grown into THE conference at which to see and be seen. Just over 3,000 lucky individuals are invited, with even fewer gaining the “access all areas” accreditation that gets you into sessions with the likes of Donald Trump, Greta Thunberg, or Prince Charles. The whole performance is surreal, with limousines whisking delegates the shortest of distances through the traffic-clogged streets, and slightly bewildered-looking skiers and snowboarders look on.

From start to finish, there was a noticeable tension in the air. Security is high level, with airport-standard checks at hotels and conference centers and armed guards at every turn. There is also conflict around the critical issue of climate change – while President Trump declares the issue to be exaggerated, a huge sign has been carved into the snow for all those arriving by helicopter and train to see: ‘ACT ON CLIMATE’:

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Photo by Simon Linacre

There also seems to be a conflict in how to deal with climate change and other major issues facing business and management today, and these can be broadly put into two camps. One believes that compromise is the answer, and big business seems to have largely chosen this path in Davos, with everyone seeking to state their environmental credentials or how they are pursuing one of the key phrases of the event, ‘stakeholder capitalism’. An approach first espoused by Dr. Straub fully 50 years earlier at the inaugural event.

The other camp believes that the answer can only depend on change. And not just change, but radical change. An example of this was the launch of the Positive Impact Rating (PIR) in Davos, which is an attempt to rate business schools for students and by students. Over 3,000 of them were surveyed – the results can be seen at www.PositiveImpactRating.org – where 30 business schools were rated as either ‘progressing’ (Level 3) or ‘transforming’ (Level 4) in terms of societal responsibility and impact.  Many of the business school deans and business leaders present were in favor of such an approach, believing that if business schools are to have any credibility in a society where sustainable development goals (SDGs), climate change, and social responsibility play an increasingly important role, the time to change and act is now. PIR is part of a wave of organizations such as Corporate Knights, the UN Global Compact and PRME that recognize and promote progressive business and education practices that are now becoming mainstream.

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This approach is not without its critics, with some existing rating providers and business school leaders cautioning against too much change lest consistency and quality be ignored completely. These voices seem increasingly isolated and anachronistic, however, and there was a feeling that with a deadline of 2030 being set as the deadline for turning things around, business schools have to decide now whether they choose the path of compromise or change. If they are to remain relevant, it seems the latter has to be the right direction to take.