In the so-called ‘post-truth’ age where experts are sidelined in favor of good soundbites, Simon Linacre unashamedly uses expert insight in uncovering the truth behind poor publishing decisions… with some exciting news at the end!


Everyone in academia or scholarly publishing can name at least one time they came across a terrible publishing decision. Whether it was an author choosing the wrong journal, or indeed the journal choosing the wrong author, articles have found their way into print that never should have, and parties on both sides must live with the consequences for evermore.

My story involved an early career researcher (ECR) in the Middle East whom I was introduced to whilst delivering talks on how to get published in journals. The researcher had submitted an article to well-regarded Journal A, but, tired of waiting on a decision, submitted the same article to a predatory-looking Journal B without retracting the prior submission. Journal B accepted the paper… and then so did Journal A after the article had already appeared in Journal B’s latest issue. Our hapless author went ahead and published the same article in Journal A – encouraged, so I was told, by his boss – and was then left with the unholy mess of dual publication and asking for my guidance. A tangled web indeed.

Expert advice

The reason why our author made a poor publishing choice was both out of ignorance and necessity, with the same boss telling him to accept the publication in the better-ranked journal, the same boss who wanted to see improved publishing outputs from their faculty. At Cabells, we are fast-approaching 11,000 predatory journals on our Blacklist and it is easy to forget that every one of those journals is filled with articles from authors who, for some reason, made a decision to submit their articles to them for publication.

The question therefore remains: But why?

Literature reviewed

One researcher decided to answer this question herself by, you guessed it, looking at what other experts had said in the form of a literature review of related articles. TF Frandsen’s article is entitled, “Why do researchers decide to publish in questionable journals? A review of the literature” and is published by Wiley in the latest issue of Learned Publishing (currently available as a free access article here). In it, Frandsen draws the following key points:

  • Criteria for choosing journals could be manipulated by predatory-type outlets to entrap researchers and encourage others
  • A ‘publish or perish’ culture has been blamed for the rise in ‘deceptive journals’ but may not be the only reason for their growth
  • Identifying journals as ‘predatory’ ignores the fact that authors may seek to publish in them as a simple route to career development
  • There are at least two different types of authors who publish in so-called deceptive journals: the “unethical” and the “uninformed”
  • Therefore, there should be at least two different approaches to the problem required

For the uninformed, Frandsen recommends that institutions ensure that faculty members are as informed as possible on the dangers of predatory journals and what the consequences of poor choices might be. For those authors making unethical choices, she suggests that the incentives in place that push these authors to questionable decisions should be removed. More broadly, as well as improved awareness, better parameters for authors around the quality of journals in which they should publish could encourage a culture of transparency around journal publication choices. And this would be one decision that everyone in academia and scholarly publishing could approve of.

PS: Enjoying our series of original posts in The Source? The great news is that there will be much more original content, news and resources available for everyone in the academic and publishing communities in the coming weeks… look out for the next edition of The Source for some exciting new developments!

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